The AWMB's strategy aims for a balanced marketing mix adapted to the particular markets. That means image work in terms of sales promotion and active public relations work with supportive media advertising (promotion of origin and winegrowing regions).
Some insights in the Austrian winegrowing country and its wine:
For more info please visit Austrianwine.com
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Austrian Wine: Carmen Augschöll, Team Leader Markets International, firstname.lastname@example.org