California Stars: do you want to participate in California By The Glass? Apply by 27th March!
Europe’s ‘California Stars’ are invited to take part in a new campaign, shining an even greater light on the wines of California by listing them by the glass in June 2026. Participating venues will enjoy €1,000 in promotional support, and social media campaigns and advice. Could you be one of them?
The California Stars programme highlights the restaurants across Europe flying the flag for the Golden State through their selections of Californian wine – think of them as hospitality ambassadors, guiding guests into a journey of discovery through the vineyards of California.
Now, these California Stars have the chance to take part in a focused campaign throughout June 2026. Spots on the California By The Glass promotion are limited but, if approved, venues will enjoy €1,000 in support, plus social media publicity, and inclusion in an Instagram guide presenting the participating restaurants.
The deadline for applications is 27 March 2026.
What do restaurants have to do?
Ensure you are registered as a California Star
This promotion is only available to venues already listed as a ‘California Star’ on Star Wine List. If you are not an existing California Star, no problem! Apply here.
Apply for this ‘California By The Glass’ promotion specifically
‘California By The Glass’ is a limited-time promotion with a fixed number of places available. Please visit the California Wines website and apply to take part. Successful candidates will be provided with further details once approved.
Create a special ‘California By The Glass’ list as an insert in your existing wine list
Your ‘California By The Glass’ list should consist of at least four Californian wines, from a minimum of two different wineries, all available to order by the glass. This wine list should be presented as an insert in your standard list and include the California Wines logo.
Run the promotion for four weeks in June 2026
A summer celebrating the wines of California! Ensure that this ‘California By The Glass list’ is active for 28 consecutive days during June 2026.
Get involved!
While you’re at it, why not offer special wine pairings, organise tastings and share your list on your social media? Feel free to add extra components to enhance guests’ experiences further, and don’t forget to share everything with @californiawineseurope and @starwinelist.
What will restaurants receive in return?
- €1,000 promotional support
- Extensive social media promotion from California Wines
- Inclusion in California Wines’ Instagram guide to the participating venues
- Visibility on the Star Wine List and California Wines websites, both visited by thousands of potential guests, with links back to your website
- Happy guests enjoying a glass of great California wine!
Apply now!
California Stars
Click here to apply for the California By The Glass promotion.
Not a California Star yet?
Click here to apply to become a California Star, so that you can then apply to take part in the California By The Glass campaign.
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California Wine Institute is an association of 1,000 California wineries and wine-related businesses that initiate and advocate public policy to enhance the environment for the responsible production, consumption and enjoyment of wine.
