ProWine São Paulo 2026

The meeting point in Latin America for the international wine & spirits industry, made to make business, acquire knowledge and build relationships: ProWine São Paulo.

6 – 8 October 2026
Hall green
Expo Center Norte
Rua José Bernardo Pinto, 333 - Vila Guilherme, São Paulo

STRENGTHS OF PROWINE SÃO PAULO

• The meeting point of the wine and spirits industry in Latin America
  
• B2B only – high qualified trade visitors from all over Brazil and Latin America
  
• Premium business forums for exhibitors and visitors
  
• Perfect location – São Paulo is the main financial city in Latin America
  
• The biggest import market – more than 50% of wine and spirits imported to Latin
  
• America goes to Brazil
  
• Trend topics presented by industry specialists
  

Trade visitors: 20,000
Exhibitors: 1,500
Exhibiting countries: 36
Figures from ProWine São Paulo 2025